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Consumer Behavior (7th Edition), by Leon Schiffman, Leslie Kanuk
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This revision of a classic book retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions. Emphasizes the role of technology: the impact of technology on consumers and how they make their buying decisions is integrated throughout the text. For anyone interested in Consumer Behavior.
- Sales Rank: #3305699 in Books
- Published on: 1999-07-30
- Original language: English
- Number of items: 1
- Dimensions: 10.25" h x 1.00" w x 8.25" l, 2.43 pounds
- Binding: Hardcover
- 512 pages
Most helpful customer reviews
1 of 1 people found the following review helpful.
Excellent standard textbook
By Annette Mentasti
I have used this textbook for 5 years for my marketing diploma students. The book has proved itself in South Africa and used by hundreds of students with success. My only wish is that the authors change the attiutude measurement section and add clearer examples.
3 of 4 people found the following review helpful.
Fickleness of Consumer Behavior Defined and Described
By Kevin Ee
The textbook used in my Graduate Diploma in Marketing course, it gave me great insights in the fields of Consumer Behavior. I especially enjoyed the many interesting ads used throughout the text to illustrate certain learning points. Very readable.
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