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Marketing Database Analytics, by Andrew D Banasiewicz
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A step-by-step process to translating multiple sources of marketing data into decision-guiding knowledge. It encompasses data prepatory steps, analytic file creation, exploratory analysis, segmentation, predictive modeling, impact measurement and knowledge dissemination. It is a hands-on, all inclusive guide to combining dissimilar sources of marketing data into a seamless informational reservoir.
- Sales Rank: #4505501 in Books
- Published on: 2010-09-16
- Original language: English
- Number of items: 1
- Dimensions: 9.02" h x 1.25" w x 5.98" l, 1.98 pounds
- Binding: Hardcover
- 500 pages
About the Author
Andrew Banasiewicz is a lecturer at the School of Management at Boston University, USA. He has held senior level positions in marketing, database management and risk management organizations, and has authored two other books, as well as numerous articles. For a more detailed biography, visit http://msmonline.bu.edu/faculty/andrew-banasiewicz/
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Easily approachable, and brings anyone from a wide variety ...
By Radhika Murali
Easily approachable, and brings anyone from a wide variety of fields up to speed in the direction of marketing, particularly with the proliferance of mobile devices. It's an essential read for anyone in business, no matter the field.
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